Primedia Broadcasting, home to leading radio stations 947, 702, Kfm 94.5 and CapeTalk as well as news brand Eyewitness News, has won the coveted Media Owner of the Year: Radio award at the 2021 MOST Awards for the third consecutive year.
The MOST Awards inspire media owners and media agencies to improve the efficacy of their businesses through service performance.
The awards celebrate excellence and healthy competition in the media industry and, as a result, better performance from the category.
Also, within the same Group, Primedia Outdoor won Media Owner: Out of Home and was runner up in the Media Owner of the Year category.
In addition, Primedia Group won Media Owner: Multimedia.
Another notable accolade included The MediaShop Johannesburg, which won the Full-Service Media Agency Award sponsored by Primedia Broadcasting.
Chairman of Primedia Broadcasting Geraint Crwys-Williams said: “We are delighted to again receive recognition from the MOST Awards”.
Crwys-Williams added: “At Primedia Broadcasting, we pride ourselves in being the home of big brands, great personalities and responsive audiences that achieve incredible results for our advertisers – the award we received is testament to that”.
The MOST Awards Ceremony was announced in a hybrid, live-streamed awards event on Wednesday 8 September 2021.
“I would like to thank our incredible team at Primedia Broadcasting for continually staying ahead of the curve and ensuring that our organisation continues to lead South Africa’s changing media landscape during very difficult times,” said Crwys-Williams.
“This award comes out of your continuous hard work, innovation and
commitment to the success of our platforms and our business.”