Dakar, Senegal – Senegalese music legend Youssou Ndour has urged African stars to come together to collectively amplify the heritage of African music.
Ndour’s call came ahead of the highly anticipated 8th edition of the All-Africa Music Awards (AFRIMA) (www.AFRIMA.org) tagged “Teranga Edition”.
The Teranga Edition is scheduled to be held in Dakar, Senegal, from 12 to 15 January 2023,
The 63-year-old music maestro, while lauding AFRIMA for hosting the prestigious pan-African ceremony in his home country of Senegal, enjoined his counterparts in Africa and in the diaspora to come together to celebrate Africa at the 15-000 capacity Dakar Arena, in Dakar, Senegal.
AFRIMA, which is the pinnacle of recognition for African music globally, is an annual 4-day festival, broadcasted in over 84 countries across the world, with an even more expansive reach following its recent YouTube partnership.
The Senegalese singer and former Tourism Minister also expressed his delight in seeing indigenous music like the Mbalakh of the Senegalese being spotlighted globally on the AFRIMA platform.
All Africa Music Awards is the most prestigious ceremony dedicated to music and African artists and its diaspora,” Ndour said.
“All the most beautiful aspects of Senegalese and African culture will be in the news for at least four days. I, therefore, invite all Senéglais musicians to come and celebrate African music together.”
Commenting on this, AFRIMAs Executive Producer/President, Mike Dada, said that he is happy to see indigenous African music, such as the Mbalakh being celebrated globally, adding that it is a step in the right direction towards boosting Africas global image and creative economy.
Speaking on the development, the head of the Culture Division at the African Union Commission (AUC), Angela Martins said: It is important that we spread our efforts to promote inclusivity and ensure that the world can see the impact of AFRIMA at the global centre stage.
“African music is ours and it is up to us to preserve our heritage and share our art with the world.
As the whole world gears towards the 8th edition of the All Africa Music Awards, AFRIMA, which will be held from 12 to 15 January 2023, African music lovers are encouraged to keep voting intensively for their desired winners.
- To vote use the voting portal live at www.AFRIMA.org
- To take part in the events on social media platforms go to:
(IG/TikTok – @afrima.official ;
Facebook – Afrimawards;
Twitter – @afrimaofficial; LinkedIn – AFRIMA).
- The voting process that determines winners at AFRIMA is audited by a globally renowned auditing firm, Pricewaterhousecoopers (PWC).
- As announced at the conference, the delegates are expected to arrive on 11 January 2023.
The AFRIMA ceremony is scheduled to kick-start fully on Thursday January 12, 2023, with a Host Country Tour, School visit and gift presentation (as part of AFRIMAs Corporate Social Responsibility), as well as a Welcome Soiree in the evening, in Dakar.
The four-day event continues on Friday, 13 January 2023, with the Africa Music Business Summit (AMBS) at the Grand Theatre, in Dakar.
The AMBS is Africas largest gathering of creative professionals in the music industry and it features workshops and panel discussions on issues and opportunities within the African music industry.
The 8th AFRIMA will continue with high momentum at the AFRIMA Music Village at the Grand Theatre, which will be a free-to-enter concert featuring live performances from the biggest music stars across the continent.
On the eve of the awards ceremony, on Saturday, 14 January 2023, the events will begin with Main rehearsals, Media engagements and a Courtesy Visit to the President of Senegal.
There will also be a live recording booth at the venue for musicians across all five regions of the continent, and in the diaspora, to explore for collaborative recordings.
The days activities will climax with a Nominees exclusive party.
Finally, the 8th AFRIMA will wrap up on Sunday, 15 January 2023, at the 15-000 capacity Dakar Arena, in Dakar, with the live Awards ceremony broadcast by 104 TV Stations to over 84 countries around the world.
In partnership with the African Union Commission, AFRIMA is the pinnacle of African music globally.
