Johannesburg In the spirit of both recognising and nurturing talent, as well as future-proofing South Africas up-and-coming generations with dynamic and versatile skills, youth marketing specialist, Student Village, hosted its Youth Month for Reels collaboration at InstaNation.
Co-sponsored by Standard Bank, Mamelodi Sundowns Football Club, and Heineken, this electrifying event held last week in Rosebank on Wednesday, (14 June 2023), was designed to ignite the creative sparks within young content creators, students, and influencers.
Attendees had the incredible chance to be part of a masterclass from Meta, LinkedIn, and Twitter social media industry experts.
They shared invaluable insights on kickstarting and amplifying their creator and influencer careers.
A stellar agenda to help budding creators shine
From secrets on crafting compelling content to navigating the ever-evolving landscape of social media, the Youth Month for Reels agenda unlocked some amazing tips for successful social media practice and allowed participants to put into action what they had learned.
Keynote topics covered on the day gave attendees insights into the following:
- Navigating the social media landscape as a creator
- How to build your brand on Digital and generate revenue
- Current innovations and how to stand out in a crowded digital space
Speaking about the event and the importance of social media as a career opportunity, Student Village Digital Lead, Bonolo Ntamu, said: Social media plays an essential role in everyday life today and its our responsibility to empower young people to use social media for the better”.
Ntamu added: “Were excited about content creation as a career in South Africa, so we hosted the Youth Month for Reels campaign to showcase these opportunities and allow young creators to flex their muscles and learn from the best for REAL.
A hive of creativity and inspiration
Youth Month for Reels participants enjoyed a vibrant day of food, music, and shared collaboration.
Each event sponsor was offered an InstaNation studio to brand, and the attending content creators set their imaginations free, creating exciting reels and social media content using these inspiring spaces.
The best content creator for the day was rewarded with a prestigious 6-month paid gig at Student Village.
Although the caliber of competition content was outstanding, the winner, Kamogelo Mokone, exceeded the judges expectations and will have the chance to further develop his skills within Student Villages Digital Marketing team.
Lee John Maans, Head Personal Banking Clients Gauteng at Standard Bank, expressed optimism about South African talent. We were thrilled to be involved in this event. The keynote presentations were excellent, and the creativity and work quality demonstrated by the young people that attended really wowed us, he said.
Youth Day and Youth Month are not confined to a single day or month for Student Village; they are a daily commitment.
This event helped amplify their efforts and created a real, relevant, and positive impact.
To learn more about Student Village and how to get involved with its youth engagement initiatives, visit www.studentvillage.co.za.
