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Reading: Telkom Consumer Improved Performance Driven By Data-Led Strategy
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The Bulrushes > Business > Telkom Consumer Improved Performance Driven By Data-Led Strategy
Business

Telkom Consumer Improved Performance Driven By Data-Led Strategy

Gugu Lourie
Gugu Lourie
Published: August 5, 2024
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Johannesburg – In a challenging competitive landscape, Telkom Consumer recorded a 2.6% increase in revenue, reaching R6,589 million for the first quarter ended 30 June.

This improvement is attributed to Telkom’s data-centric approach, driven by both the Mobile business and the expansion of our fibre offerings.

Revenue growth in the Mobile business was propelled by a 9.5% increase in external mobile service revenue, amounting to R4,996 million.

Total external revenue rose by 5.3%, reaching R5,737 million.

“This growth was fueled by our continuous delivery of innovative and value-oriented offerings, significantly boosting data consumption,” said Telkom.

“Consumers increasingly sought value through our personalised pricing platform, Mo’Nice, which now accounts for 35.4% of total service revenue.

“Our performance was further bolstered by the strengthening of our subscriber base, which grew by 14.6% to 21.2 million total mobile subscribers.

“This is characterised by a blended ARPU of R81 (Q1 FY2024: R83).

“The post-paid subscriber base remained steady at approximately 3.0 million, with an ARPU of R183 (Q1 FY2024: R183).”

Meanwhile, Telkom said the pre-paid segment experienced a 17.4% increase, reaching 18.2 million subscribers with an ARPU of R62 (Q1 FY2024: R63).

Telkom also announced today, (Monday, 5 August 2024), that its data-led strategy, centred on providing an unparalleled customer value proposition, has led to a 25.8% surge in mobile data traffic, reaching 414 petabytes.

“This growth was bolstered by a 15.1% increase in mobile broadband subscribers, totalling 13.5 million, which comprises 63.5% of total subscribers,” Telkom said.

“Consequently, our mobile data revenue experienced a solid growth of 12.9%.

“Additionally, we saw an 8.0% increase in the fibre subscriber base, with a 12.5% growth in ARPU, resulting in a 25.1% increase in revenue from fibre.”

Telkom Group revenue was up 3.9% to R10.9 billion and group next-generation (NGN) revenue rose by 7%, while group EBITDA climbed by 24.1% to R2.78 billion.

*This article first appeared in our sister publication: Techfinancials

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