Johannesburg – Hennessy X.O represents the pinnacle of cognac craftsmanship.
To honour the journey of the world’s first Extra Old Cognac, Hennessy brought to life a multi-sensory experience in Johannesburg on Thursday, 27 March 2025.
The story of Hennessy X.O. began in 1870 when Maurice Hennessy, the great-grandson of the Maison’s founder, requested the creation of “the greatest cognac” to be shared with his closest family and friends.
Initially a private reserve, this request marked the birth of the X.O category as we know it today.
Every drop of Hennessy X.O is a journey of taste, revealing seven distinct tasting notes that unfold with depth and complexity.
It is an adventure that engages the senses and lingers in a mosaic of emotions and memories.
This exclusive affair brought together some of South Africa’s most influential figures in music, fashion, and business.
Set against a breathtaking backdrop at Steyn City’s Ultimate Helistop, guests were treated to an experience that brought every sense to life, featuring a carefully curated menu that paired perfectly with the cognac of the night to enhance X.O’s intricate flavours.
South African icons, including Boity Thulo, Luthando “LootLove” Shosha, Zola Nombona, Khuli Chana, and Buhle Samuels, were treated to an exclusive tasting session and were serenaded throughout the night with contemporary classical music.
Media personality and entrepreneur Pamela Mtanga took centre stage as the host, guiding guests through an evening of elegance and entertainment.
Friends of the Maison further elevated the Odyssey experience with a unique musical journey featuring performances by Maglera Doe Boy, Ofentse Pitso, and Kabza De Small.
“This evening was an adventure in sensory elevation,” remarked Stef Kondylis, General Manager at Moët Hennessy South Africa.
“From the beginning, our guests got to witness and feel the depth of Hennessy X.O through a journey that brought all their senses to life.
“Every element was designed to reflect the Odyssey of Hennessy X.O.”
This exclusive event successfully captured the brand’s essence, culminating in a celebration of timeless luxury, impeccable taste, and the extraordinary craftsmanship that defines the world’s most iconic cognac brand.
