Las Vegas – Hisense, a leading global brand in consumer electronics and home appliances, showcased its latest technology applications for the FIFA World Cup 2026TM during CES 2026.
Hisense highlighted how its large-screen and home appliance innovations continue to support both professional football operations and immersive fan experiences worldwide.
During CES 2026, the Hisense booth welcomed a visiting delegation led by FIFA President Gianni Infantino—marking his first visit to CES—together with FIFA’s Chief Business Officer Romy Gai.
The delegation toured the exhibition and expressed strong recognition of the Hisense Elite Collection for FIFA World Cup 2026TM—a customised lineup spanning televisions, laser projectors, and selected home appliances, designed for football-related scenarios ranging from professional match environments to home viewing.
As presented on site, the Elite Collection includes RGB MiniLED TVs as an integral component of the tournament operations, embedded across multiple critical operational areas through enhanced clarity, performance, and reliability.
By enabling clearer visualisation of fast-moving actions and fine details, this application supports officiating workflows in line with the evolving visual requirements of modern football.
Showcased at CES, this professional application also reflects the evolution of Hisense’s collaboration with FIFA across three consecutive FIFA World Cup cycles, each marked by a clear advancement in technology—from large-screen viewing leadership to professional-grade visual solutions supporting elite match operations.
The sustained partnership highlights FIFA’s long-term confidence in Hisense’s technological capabilities.
The partnership also reinforces Hisense’s global sports marketing strategy, built on continuous innovation and real-world application at the highest level of international sport.
Through ongoing advancements in display and home appliance technologies, Hisense remains committed to enhancing how football’s biggest moments are experienced—on the pitch, behind the scenes, and in homes around the world.
