Johannesburg – Jacaranda FM‘s Good Morning Angels initiative has successfully raised over R4 million in assistance for flood-stricken communities in Limpopo and Mpumalanga, which form a significant part of Jacaranda FM’s broadcast footprint spanning four provinces.
This follows a devastating week of torrential rains that claimed at least 37 lives and displaced thousands.
The floods have caused widespread destruction, with overflowing rivers, collapsed bridges, and damaged infrastructure, leaving large areas without water, electricity, or access to essential supplies.
Both provinces were declared disaster areas by the South African government, with damage estimates in the billions.
According to disaster relief organisation Gift of the Givers, the immediate needs on the ground included bottled water, non-perishable food, baby formula and nappies, toiletries, and essentials.
Seeing the desperate need for assistance, Jacaranda FM’s Good Morning Angels initiative launched Project Flood Relief, an urgent on-air and digital campaign calling on listeners, corporates, and advertisers to help communities severely impacted by flooding across the two provinces.
The response was immediate and overwhelming, with over R4 million in assistance collected over five days.
This includes over R1 million in monetary donations, alongside more than 60 tonnes of bottled water, eight tonnes of canned goods, five tonnes of dried goods, four tonnes of baby supplies, four tonnes of toiletries, and 10 tonnes of dog food.
All items have been handed over to Gift of the Givers, who have started sorting and distributing the donations to affected communities.
“When we saw how badly hit the Limpopo and Mpumalanga provinces were by the recent floods, knowing how important these provinces are for us as a radio station and having hundreds of thousands of listeners there, we had to step in,” said Martin Bester, host of Jacaranda FM’s Breakfast With Martin Bester.
“We noticed that there weren’t many people coming up with solutions to help, so we knew we needed to do something.”
Bester said that the Jacaranda FM community once again showed just how willing they are to step in during times of need.
“The response from our listeners was immediate and without question,” Bester said.
“The needs were basic, so many people could get involved, whether one bottle of water or litres and litres.
“Our listeners stepped in right away,” he said.
On Breakfast With Martin Bester last week, a child donated the R20 he earned from the tooth fairy, and the call immediately after was a large corporate donation of R200 000.
Everybody could do something, which made this even more special.
When it comes to Good Morning Angels and our Jacaranda FM listeners, their generosity knows no bounds.”
Vuyani Dombo, Managing Director at Jacaranda FM, said the campaign reflects the station’s commitment to making a tangible difference in the communities it serves, forming a core part of the station’s identity as South Africa’s No.1 Feel Good Station.
“Limpopo and Mpumalanga form a vital part of our broadcast footprint, and when our listeners are hurting, we feel a responsibility to act,” said Dombo.
“Project Flood Relief showed what’s possible when a community comes together with purpose.
“Raising over R4 million in assistance in such a short space of time is an incredible achievement, and it will make a real difference to families who have lost everything.
“Good Morning Angels exists for moments like this, to turn compassion into action and help change lives.
“We’re deeply grateful to everyone who donated and to Gift of the Givers for ensuring aid reaches those who need it most.
Together, we’ve made a real difference.”
Through initiatives like Good Morning Angels, which celebrates 20 years in 2025, Jacaranda FM continues to play a meaningful role beyond entertainment, using its platform to mobilise compassion, action, and hope during times of crisis.
Jacaranda FM thanks every listener, advertiser, and partner who contributed to Project Flood Relief and helped restore dignity and essential support to communities affected by the floods.
