Dubai – On the sidelines of Africa’s World Travel Market (WTM), Emirates (www.Emirates.com) and Wesgro have signed a Memorandum of Understanding (MoU) to drive inbound tourism and boost visitors to Cape Town and the Western Cape.
The partnership underscores the airline’s longstanding commitment to the market through attracting visitors from across its global network, supporting the province’s strategy of unlocking tourism growth.
The MoU was signed by Afzal Parambil, Emirates’ Regional Manager for Southern Africa, and Wrenelle Stander, Wesgro’s Chief Executive Officer, at the Emirates’ stand at WTM.
Under the agreement, Emirates and Wesgro will collaborate on boosting travel from key growth markets, including the GCC, Far East, India, and other mutually identified source markets, to promote the destination and encourage travellers to experience the abundance of natural, cultural, and historical attractions.
Afzal Parambil said, “Cape Town is one of our most visited and most consistently in-demand destinations on our African network.
Through this agreement with Wesgro, a longstanding and essential regional partner, we will collaborate to unlock new growth opportunities and further stimulate inbound tourism from key destinations on our global network by showcasing the beauty and breadth of experience that Cape Town and the Western Cape have to offer.
This partnership also further supports and complements our plan to introduce a third daily frequency to Cape Town, served by our newest aircraft type, the Airbus A350.
This agreement is another signal of our steadfast commitment to South Africa. We look forward to playing a meaningful role in Cape Town’s tourism success story for years to come.”
Wrenelle Stander said: “As the tourism, trade, and investment promotion agency for the region, Wesgro continues to focus on stimulating demand, strengthening trade relationships, and unlocking new opportunities across priority markets.
“Partnerships with organisations such as Emirates offer system-scale opportunities to engage global stakeholders and accelerate this momentum.
“Through ongoing collaboration with airlines, tourism trade and industry partners, Wesgro is positioning Cape Town and the Western Cape as a leading destination for both business and leisure – offering world-class, premium experiences, with love from the locals.”
Tourism is a key pillar in Cape Town and the Western Cape’s economy, creating tens of thousands of employment opportunities and serving millions of tourists who visit the country each year.
The partnership between Emirates and Wesgro supports the province’s Growth for Jobs Strategy, which aims to unlock inclusive and sustainable tourism growth.
In 2025, Cape Town International Airport recorded a record-breaking 11.1 million two-way passenger traffic, accounting for both domestic and international travellers.
In recent years, Emirates has seen consistently high demand for travel into Cape Town, with high volumes of passengers from the Middle East, Europe, and the Americas.
Emirates first launched services to Cape Town in March 2008, the airline’s second city in South Africa, after Johannesburg, which began operations in 1995.
Over the years, Emirates has steadily scaled operations to foster strong and reliable connectivity between Cape Town and the wider world, via Dubai.
In 2025, Emirates deployed its retrofitted Boeing 777 aircraft to the city and, this summer, is planning to add a third daily frequency, served by its newest aircraft type, the Airbus A350.
The deployment enhances travel options between South Africa and Dubai, with Emirates’ full suite of products and services available for customers to enjoy – from the iconic A380 and the fully-retrofitted Boeing 777 to the next-gen A350.
South Africa remains the only African nation to be served by all three aircraft in Emirates’ fleet.
Beyond passenger connectivity, Emirates SkyCargo facilitates trade to and from South Africa, further stimulating the economy and connecting South African businesses with their global customers, quickly, reliably, and efficiently.
From Cape Town, Emirates SkyCargo moves a significant volume of fresh produce such as fruits and vegetables, chilled meats, dairy, seafood, and fresh cut flowers, transporting perishables from farm to shop with turnaround times of just 24 – 48 hours.
