Cape Town – South Africa’s skincare landscape just welcomed a bold new disruptor. Sel:pH Skincare, the USA-made, dermatologist-recommended brand redefining targeted, responsive skincare, has officially launched locally through leading distributors of international beauty brands, the Retail Therapy Strategic Consulting (RTSC Group).
“Available through Truworths online and in selected stores, we’ve positioned Sel:pH as a fun and functional skincare for all,” stated Nick Hunt, General Manager at RTSC.
“Sel:pH enters the market with a powerful promise: clinical-grade ingredients, transparent formulations, and accessible pricing.
“Recommended retail prices range from just R399 and no product exceeding R699.”
Targeted, Responsive & Affordable Skincare for South Africans
At the heart of the launch is Sel:pH’s breakthrough concept: skincare designed around the skin’s natural pH balance.
Moving away from cookie-cutter routines and fleeting social media trends, the brand introduces a smarter system built on personalisation, simplicity, and science.
Its flagship product, the First Base Cream Serum (R549), paired with a customisable Microdose (R429), allows consumers to build a powerful, dermatologist-recommended routine for under R1 000.
The base serum, formulated with ceramides, hyaluronic acid, and niacinamide, strengthens the skin barrier, locks in moisture, and brightens for a balanced, radiant complexion.
Above: the Hydrating Microdose: with Hyaluronic Acid, Green Tea, Manuka Honey and Oat Extract for deep hydration and calming redness R429
Consumers can then personalise their routine with one of three targeted microdoses to improve hydration, reduce inflammation, or boost their skin’s cell barrier.
Above: Barrier Boosting Microdose: with Probiotic Peptides and Kelp to fortify and rebalance the skin barrier R429
Above: the Skin Renewing Microdose: with Retinol, Licorice and Mulberry Extracts to refine texture and support renewal (for those experiencing breakouts – these anti-inflammatory properties will calm acne, fade dark spots and support clearer skin) R429
Together, the serum and microdose duo delivers intense hydration, visible plumpness and long-term barrier resilience, without pore-clogging fillers or unnecessary additives.
What’s in The Product DNA
All formulas are developed by in-house chemists in New Jersey and supported by dermatological backing, ensuring that every product aligns with the skin’s natural pH for optimal health and balance. Every Sel:pH product is:
✔ Non-comedogenic
✔ Dermatologist Recommended
✔ Dye, Nut, Fragrance, Paraben + Sulfate Free
✔ Cruelty Free
✔ Genderless
South Africans Offered a Complete Routine, Without the Premium Price Tag
In a market saturated with imported skincare often exceeding R1,500 per product, Sel:pH positions itself as premium science without the premium price barrier. Beyond the First Base + Microdose range, the broader Sel:pH skincare suite also includes:
Micellar Water with Aloe Extract (500ml) – R399
Jelly Blue Superfood Cleanser – R429
Skin Barrier Balance Toner – R499
Skin Slayer 2% Salicylic Exfoliator – R549
Vampire Skin Peel – R549
Power Pop Amino Acid Serum – R699
Cloud Bounce Moisturizer – R699
Stockist
All products stocked online through Truworths, as well as in selected stores.
RTSC: Bringing Global Innovation to African Shelves
The launch is powered by the RTSC Group, the trusted bridge between exceptional global brands and South Africa’s retail landscape.
Since 2015, RTSC has been dedicated to discovering, nurturing and establishing international brands within Africa’s dynamic consumer market.
With deep local retail expertise and strong partnerships with premier retailers, RTSC provides comprehensive brand management and distribution services, acting as a passionate extension of the brands it represents.
The Bottom Line
Sel:pH isn’t just another skincare launch. It’s a shift toward smart, responsive skincare that respects your skin’s pH, and a local budget.
With dermatologist-backed science, ingredient transparency, customisable microdosing, and accessible pricing under R700 across the board, Sel:pH arrives in South Africa ready to redefine what affordable skincare can look and feel like.
Welcome to your new era of targeted, responsive skincare.
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