Casablanca – The Coca-Cola (www.Coca-ColaCompany.com) system has committed $1.4 million to relief efforts in Morocco following the recent earthquake.
The Coca-Cola Foundation has also donated $1 million to the International Federation of Red Cross and Red Crescent Societies (IFRC), and $200 000 from a previously approved grant to CARE was deployed to support relief efforts in the affected regions.
Along with its local bottling partners, Equatorial Coca-Cola Bottling Company (ECCBC) Morocco and The Société des Boissons Gazeuses du Souss (SBGS), Coca-Cola remains steadfast in its commitment to supporting the people and communities during these difficult times.
The joint actions include the following:
- A direct cash donation to the special earthquake relief account at the Morocco Treasury and Bank Al Maghrib.
- In-kind donations are to be made to several entities, including the Mohamed V Foundation, local authorities, and NGOs, which are providing assistance to those affected by the earthquake. These donations include beverages and essential supplies.
- In addition, and to safeguard the welfare of our system employees and their families, we have facilitated access to resources for our impacted employees in these challenging times.
Saadia Madsbjerg, president of The Coca-Cola Foundation said: Our thoughts are with the people who have been impacted by this tragic event.
“The Coca-Cola Foundation is working with both the International Federation of Red Cross and Red Crescent Societies and CARE to support relief efforts by delivering essential supplies such as food, water, sanitation and hygiene materials.
Luisa Ortega, president of Coca-Cola Africa operating unit said: We extend our sympathy to those who have lost loved ones and those whose homes were damaged.
As the nation begins to navigate the path to recovery, we stand committed to supporting the resilient communities who are bravely facing this tragedy.
Alfonso Bosch, ECCBC CEO said: “In these trying times, we find strength in unity and resilience.
“As part of the Coca-Cola system, we extend our support to our valued customers, consumers, retailers, wholesalers, and our dedicated team members.
“Together, we are more than a business; we are an integral part of the community.
“We are committed to doing everything within our power and going above and beyond to ease the suffering.
“Our hearts are with those affected, and we stand together to rebuild and recover,”
Hassan Amsrouy Belhassan SBGS CEO said: We are praying for our communities, and we stand in full support during this challenging time. Serving our local communities is at the heart of what we do at the Coca-Cola system.
“In this time of great need, we are committed to working with relief organisations and our partners to support their immediate needs during recovery as well as the longer-term rebuilding efforts in the weeks and months ahead.”
True to its purpose of making a difference, Coca-Cola said its system will continue to work with local partners to provide relief and assistance to those who need it most.
“We stand together with our employees, retailers, restaurants, small businesses, and communities.”
