Johannesburg – FUTURELIFE MOTHERS FOOD has won the BEST Pregnancy Shake category in the prestigious BabyYumYum Parent Choice Product Awards 2024.
This recognition comes straight from those who matter most – mothers who have experienced the difference firsthand and voted for their favourite shake in the BabyYumYum survey.
The annual BabyYumYum Parent Choice Product Awards, now in its sixth year, seeks to honour exceptional baby and parenting products, with their extensive community voting to highlight brands and products that excel in innovation, quality, and practicality.
This year, nearly 415 000 votes were cast across the various categories, reflecting the preferences and experiences of parents in choosing products they value most.
“We are absolutely delighted to have received this award,” says Keegan Eichstadt, Marketing Manager at Futurelife.
“Being recognised, especially among five competing brands, feels like a collective hug from the thousands of moms who have trusted our product during this important stage of their motherhood journey.”
He further explains that FUTURELIFE created MOTHERS FOOD not just as a nutritional shake to support mothers during the critical first 1 000 days of their child’s life, but as essential nutrition designed to seamlessly fit into the unique experiences of pregnancy and breastfeeding.
“The Parent Choice Product Award for the best pregnancy shake particularly highlights how FUTURELIFE MOTHERS FOOD has transformed the traditional pregnancy supplement into something expectant and breastfeeding mothers actually look forward to having each day,” adds Angela Leach, Chief Dietitian at FUTURELIFE.
“Apart from being great tasting, the shake features Development 5™ – a unique blend providing 100% of a woman’s daily requirements for Folate, Vitamin D, Zinc, Iron, and Vitamin B12 to support her baby’s development.
“It also contains Collagen, Choline, Calcium, and Omega-3 and is high in nine vitamins and minerals that support normal immune function, as well as eight vitamins and minerals that help reduce tiredness and fatigue.
“All this goodness comes together in a nutritionally balanced, low-GI shake that’s also high in fibre and protein.”
Eichstadt concludes: “This award validates what matters most to us – having moms choose our pregnancy and breastfeeding shake because it delivers on their expectations and supports their nutritional needs during this special time.
“It also reflects FUTURELIFE’s ongoing commitment to creating simple, effective nutritional solutions that truly make a difference.”
For more smart nutrition information, visit FUTURELIFE® online.
