Johannesburg – The South African Broadcasting Corporation (SABC) has appointed Cindy Diamond as the Group Executive Sales, effective 1 September 2023.
“Cindy is recognised as a dynamic media sales and management leader by industry peers,” said SABC.
“She’s known for her inspirational leadership style and dedication to fostering a high-performance, people-centric culture.
“With experience at major private media houses in the country, Diamond brings expertise in digital transformation and sales leadership to SABC.”
Her previous positions include Chief Revenue Officer Broadcast at Primedia Group, Radio Sales Director, and Chief Revenue Officer at MediaMark.
Cindy’s proven track record in growing revenue market share and decades of industry experience aligns seamlessly with SABC’s mission to become a digitally empowered, financially sustainable public broadcaster for South Africa and beyond.
She holds a BA Psychology Major and Honours in Social Work from the University of Witwatersrand.
Cindy also completed a Management Advancement Programme from the Witwatersrand Business School.
