Johannesburg – The Competition Tribunal has issued an interim order directing Google Ireland Ltd and Google South Africa (Pty) Ltd to permit Lottoland South Africa (Pty) Ltd to access its advertising services known as “Google Ads”.
Lottoland is to be allowed access for so long as Google permits any firm in South Africa to use Google’s Ads Services to advertise fixed-odds betting on the outcome of lotteries.
The Tribunal’s order applies for a period of six months from its date, or the conclusion of a hearing into the prohibited practices alleged by Lottoland, whichever is the earlier.
This platform enables advertisers to display ads to users who utilise Google Search, with Google Ireland acting as the service provider for Google Ads in South Africa.
The Tribunal’s order follows an interim relief application by Lottoland, a licensed bookmaker, which, inter alia, offers fixed-odds bets on the outcome of various lotteries around the world, including the South African national lottery, sporting events and other betting contingencies.
Lottoland competes with other licensed bookmakers in South Africa such as Hollywood Bets, World Sports Betting, Betway, Betfred (which owns Lottostar), and Netbet (which trades as Sportingbet).
Lottoland alleged that Google terminated its access to Google Ads without justification while allowing access to its competitors, causing it financial harm and distorting competition in the market that Lottoland operates in, to the detriment of consumers.
Google contended that Lottoland’s offering of fixed-odds bets on the outcome of the national lottery in South Africa contravenes sections 57(1) and 57(2)(g) of the Lotteries Act.
It submitted that in terms of its online advertising policies, which are designed to protect users, restrictions are placed on the promotion of certain gambling activities.
Of particular relevance, the promotion of lotteries is limited to state-licensed entities, and this restriction is in place to ensure compliance with the provisions of the Lotteries Act.
Reasons for decision
A non-confidential version of the Tribunal’s reasons will be published in due course once any confidentiality claims in relation to the reasons have been finalised with the parties involved.
In deciding the matter, the Tribunal considered the following three factors holistically, balancing each factor against the other to determine what is reasonable and just:
- Evidence relating to the alleged prohibited practice.
- The need to prevent serious or irreparable damage to the applicant (Lottoland); and
- The balance of convenience.
