Las Vegas – The annual flagship event of the global consumer electronics industry, CES 2026, recently concluded in Las Vegas, USA.
Amid the showcase of the world’s top tech innovations, Hisense’s innovative Washer Dryer, the X-zone Master, claimed the CES Best of Innovation Award: the event’s very highest honour, due to its standout dual-compartment laundry system and heat pump Washer Dryer technology.
This marks the first time in 15 years that a laundry appliance has won this premier award in the consumer electronics sector.
This achievement reflects a momentous shift in Hisense’s innovation journey – from creating desirable products to producing state-of-the-art, indispensable home solutions.
At the CES exhibition venue, the award-winning Hisense X-zone Master drew large crowds of visitors.
On-site staff explained that the product was built and designed to adopt a modular design that truly delivers an integrated laundry experience.
Equipped with cutting-edge technologies, including a heat pump Washer Dryer and AI Assist, the Hisense X-zone Master further optimises washing efficiency and drying performance. Its main drum features a massive 12kg washing capacity.
Paired with Hisense’s proprietary heat pump system, it enables gentle low-temperature drying at 50°C, effectively caring for large loads of laundry while protecting fabric fibres.
The innovatively designed dual 1kg independent mini-drums each support integrated washing and drying, making them ideal for the delicate care of baby clothes, premium underwear, and other specialised laundry scenarios.
These mini-drums have obtained authoritative maternal and infant certifications, as well as medical-grade certifications for healthy underwear washing.
Notably, its modular design allows users to freely choose from multiple installation modes: stacked, standalone, or built into cabinetry, based on individual household needs and spacing options.
It can even be customised into configurations with 5, 7, or more drums, achieving seamless integration of product form and home environment: “I’ve never seen a washing machine that can wash three separate loads at once, and run so quietly,” commented a home appliance dealer from Europe after testing the product.
Previous winners of the CES Best of Innovation Award span cutting-edge tech sectors, including robotics, AR wearables, and AI home systems.
Hisense’s laundry products securing this accolade offers proof that it has not only broken new ground in traditional home appliances but also achieved tech parity with top consumer electronics innovators in terms of intelligence and system integration.
Gao Yonggan, General Manager of Hisense’s Laundry Care Division, stated: “This honour is a milestone that validates our past direction of exploration, but by no means the finish line.”
He added that Hisense Laundry Appliances will keep focusing on users’ real-life scenarios, leveraging technology to paint a new vision of healthy, smart, and sustainable laundry: where every wash reflects users’ aspirations for a better life.
Since developing the world’s first Triple-Drum washing machine in 2017, and launching an upgraded generation eight years later, Hisense Laundry Appliances has never settled for mere function stacking.
Instead, it has engineered a “reimagining of the user experience” centred on real-life scenarios.
Hisense has also continued to advance its heat pump Washer Dryer technology.
Evolving from mid-to-high-end models with condenser and heat pump drying functions, Hisense rolled out the X-zone Master and 5i heat pump Washer Dryer for mass-market adoption in 2025.
This high-efficiency, fabric-friendly low-temperature drying technology delivers results comparable to dedicated tumble dryers.
On September 5, 2025, the Hisense X-zone Master series claimed the Best Design Award, a prestigious global industry honour, at IFA Berlin for its forward-thinking aesthetics and exquisite craftsmanship.
As growth in the global washing machine market shows signs of fatigue, Hisense Laundry Appliances has achieved industry-turning acceleration. Its products are now available in over 140 countries and regions.
The market share exceeded 30% in Croatia, Serbia and other markets, cementing its position among the top three local players.
In November 2025, Hisense Laundry Appliances South Africa made a leap from industry follower to dual champion in both volume and value.
Globally, Hisense has been certified by Euromonitor International as the fastest-growing brand among the world’s top 10 washing machine manufacturers over the past five years (2021–2025).
