Johannesburg – A leading brand in TV display is redefining the intersection of innovation and aesthetics through a landmark collaboration with 20th Century Studios’ “The Devil Wears Prada 2”.
Showing in theaters from today, Workers’ Day, 1 May, the collaboration brings Hisense’s pioneering RGB MiniLED display technology into the heart of the fashion and cultural world, marking a new step in expanding the role of advanced displays.
For South African audiences, where fashion, film, and design culture continue to converge across platforms like streaming, social media, and local fashion weeks, this collaboration reflects a growing appetite for globally inspired, design-led living.
This strategic collaboration came to life at “The Devil Wears Prada 2” world premiere, where Hisense RGB TVs were integrated into a high‑profile global red‑carpet setting defined by visual storytelling and global cultural attention.
This premiere activation demonstrates how next-generation display technology is becoming essential in spaces where visual expression, fashion, and cinematic design are paramount.
At the core of this campaign is Hisense’s latest RGB MiniLED evolution, which not only enhances color accuracy, brightness precision, and contrast depth but also enables displays to meet the demands of more visually sophisticated, design-conscious spaces.
As screens become part of broader aesthetic experiences, Hisense is positioning its TVs as more than entertainment devices: transforming them into design-forward elements within contemporary culture.
Hisense TV screens are featured within the new film, inside the iconic Runway offices, reinforcing the brand’s presence within one of the most recognizable spaces in fashion and cinema.
The move into fashion and cultural contexts reflects a wider shift in how display technology is perceived and applied.
South African consumers are increasingly experiencing global cinema through both theatrical releases and streaming platforms.
This means the quality of the in-home viewing experience has become just as important as the big screen; placing greater emphasis on display performance, colour accuracy, and visual immersion.
“South African consumers are increasingly design-conscious; they’re not just buying technology for performance, but for how it fits into their lifestyle and space,” explains Luna Nortje, Deputy General Manager at Hisense South Africa.
“This collaboration speaks directly to that shift, where technology becomes part of culture, fashion, and everyday living.”
Alongside this, Hisense continues to accelerate the rollout of its latest product lineup, including the new UR9 series, designed to bring flagship-level picture performance to a broader audience.
By extending RGB MiniLED into fashion and cultural arenas, Hisense is redefining the role of television—bridging technology, design, and modern lifestyle in new and unexpected ways.
Hisense’s latest RGB MiniLED and ULED TV ranges are available in South Africa, bringing this level of cinematic colour precision and design-forward technology directly into local homes.
