Johannesburg – The Southern African Music Rights Organisation (SAMRO) has announced the selection of 30 dynamic recipients for the 2024 Music Business Lab Training Programme.
This highly sought-after SAMRO initiative, an exclusive partnership with Music Business Lab (MBL), was designed to empower music publishers and foster sustainable growth within the music industry.
To see the complete list of the 30 MBL recipients for 2024, click here: https://www.samro.org.za/csi/music-business-course
Launched on 11 April 2024, the MBL programme attracted many applications across South Africa.
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The overwhelming response highlighted the vast potential and eagerness of SAMRO members within the music community to elevate their business acumen and operational prowess, especially in the publishing realm.
The selected participants will embark on an intensive six-week training regimen meticulously crafted to address the intricacies of music publishing and business management.
The University of Pretoria supports the curriculum, ensuring that all participants receive accredited certification upon completion, further enhancing their professional credentials.
Lesego Maforah, SAMRO’s CSI Manager said: “We are immensely proud of the diverse group of individuals selected for this year’s programme.
“Each participant brings a unique perspective and inherent talent that, when honed, will significantly contribute to the resilience and prosperity of South Africa’s music industry.”
The MBL programme scheduled to begin next week, Thursday, (16 May 2024), will delve into critical topics including revenue enhancement, product innovation, and entrepreneurial development.
Participants will gain exclusive access to a wealth of industry opportunities and market exposure, crucial for their personal and professional growth.
They will also be equipped with the necessary tools to navigate the competitive music industry.
TheMBL stands out with its publisher-specific format.
Music Business Lab founder Ninel Musson said: “As the programme unfolds, we are set to embark on a unique learning journey that will not only cultivate the participants’ understanding of the music business but also equip them with the tools necessary to thrive in this competitive industry.”
