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Reading: Coldplay Supports Green Research Launched By Knowledge Pele, Partners
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The Bulrushes > Environment > Coldplay Supports Green Research Launched By Knowledge Pele, Partners
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Coldplay Supports Green Research Launched By Knowledge Pele, Partners

Staff Writer
Staff Writer
Published: March 22, 2022
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SUPPORTING THE PROJECT: Chris Martin Coldplay lead vocalist and pianist
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What do Costa Rica – the world’s most sustainable country, Coldplay – the world’s biggest rock band and Knowledge Pele – a South African development company, have in common?

The answer is that they have each taken climate responsibility into their own hands and can prove that sustainability makes business sense – hundreds of millions of dollars’ worth of sense. 

What’s more, these three entities are working together, demonstrating the importance of cross-country and cross-sectoral collaboration in solving sustainability challenges.

Last week on Thursday Knowledge Pele, Costa Rica’s Environment Ministry and Sussex University Launched their Sustainability Research Collaboration.

South African development company Knowledge Pele, together with Costa Rica’s Environment Ministry and Sussex University are collaborating on applied sustainability research projects, with the support of Coldplay.

Knowledge Pele and Costa Rica’s Environment & Energy Ministry and Sussex University launched their sustainability research collaboration in the province of Puntarenas in Costa Rica on Thursday last week. 

The solar-powered, Controlled Environment Agriculture projects seek to investigate ways of growing local economies through sustainable agricultural practices that place women ownership and employment at the centre of production processes.

The World Wildlife Foundation has demonstrated that “humanity must now produce more food in the next four decades than we have in the last 8,000 years of agriculture combined”. 

This growing global food crisis is in tandem with an escalating climate crisis. 

It therefore stands to reason that solutions to the food crisis must factor in climate change. 

In addition, historical social issues persist. Women remain on the periphery of the global economy. 

Specifically, about the agriculture sector, the United Nations reports that “globally, women are just 13 percent of agricultural landholders”. 

By taking a multi-dimensional perspective on the matter, this collaborative research project seeks to provide practical solutions to these challenges that can be scaled across the world.

Importantly, Coldplay, the British rock band, is standing behind this effort. 

Having set out to make a meaningful contribution to the sustainability agenda, Coldplay selected Knowledge Pele in 2021 to be amongst its global sustainability affiliates. 

The selection recognises Knowledge Pele’s global leadership as a company that designs and implements cutting-edge sustainability projects in the most vulnerable communities. 

They are thus providing funding support to the project. 

Costa Rica, a country that is leading the world in sustainability, is notably 99% renewable energy powered, among its many achievements. 

Sussex University is ranked first in the world among universities in development studies. 

The collaboration thus brings together leaders in the field of sustainability who seek to provide guidance to the global community.

Initially, the projects will be implemented in Costa Rica and South Africa. 

However, the intention is to expand them across the world, with the explicit intention to achieve scale and demonstrate long-term social and commercial sustainability.

“We are honoured to be working with partners that we revere to take our work to the global stage,” said Fumani Mthembi, managing director of Knowledge Pele. 

“Our intention is to take our experience from the South African market to new geographies, demonstrating that social, environmental and economic returns are not only complementary but be achieved in unison.”

Fumani Mthembi, Managing Director at Knowledge Pele
https://twitter.com/KnowledgePele/status/1504745836173053964?s=20&t=LevKAL_NGS7aEcJeUvcDVw
https://twitter.com/KnowledgePele/status/1503618259567980544?s=20&t=LevKAL_NGS7aEcJeUvcDVw
https://twitter.com/KnowledgePele/status/1505116827390783491?s=20&t=LevKAL_NGS7aEcJeUvcDVw
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