Johannesburg – The APO Group (www.APO-opa.com) has won gold at the prestigious 2025 SABRE Awards Africa for its pioneering World Unseen Experience at GITEX Africa campaign with Canon Central and North Africa.
The campaign showcased Canon’s innovative efforts to make photography accessible to people with visual impairments through tactile imagery, transforming the way art and visual storytelling are experienced.
APO Group, the leading pan-African communications consultancy and press release distribution service, was also shortlisted as a finalist in five other categories.
APO said the achievement reinforces its position as the communications partner of choice for some of the continent’s most impactful and purpose-led organisations.
The finalist placements for APO campaigns include:
- GITEX Africa 2024, Africa’s largest tech and startup show;
- Africa’s Business Heroes 2023, a flagship philanthropic programme in Africa to support entrepreneurs;
- The Global Africa Business Initiative (GABI); and
- Canon Central and North Africa’s 10 Years of Miraisha: A Decade of Empowerment campaign
“We are incredibly proud to see the impact of our clients’ campaigns being recognised at such a high level,” said Bas Wijne, Chief Executive Officer at APO Group.
“Winning gold for Canon’s World Unseen is particularly meaningful as it demonstrates how communications can drive accessibility and inclusivity.
“Additionally, our finalist placements across such diverse categories reflect the strength, creativity, and dedication of our team, and our commitment to sharing Africa’s positive narratives.”
The SABRE Awards are globally recognised for celebrating superior achievement in branding, reputation, and engagement.
The World Unseen campaign’s success at the SABRE Awards Africa 2025 follows its earlier win this year at the 2025 Davos Communications Awards, where APO Group secured gold and bronze for its innovative approach to inclusive brand experiences. Read more about the Davos wins here (http://apo-opa.co/4kHb5lV).
“These accolades are a testament to our commitment to excellence and innovation in everything we do,” said Rania El-Rafie, APO Group’s Vice President: Public Relations & Strategic Communications.
“It is an honour to partner with clients who trust us to tell Africa’s most compelling stories with authenticity, impact, and purpose.”
APO said the latest industry recognition further cements the group’s position as the continent’s only 360-degree public relations and strategic communications consultancy, with its own proprietary press release distribution service, Africa Newsroom (http://apo-opa.co/4kEukMY).
