Johannesburg – The Coca-Cola Company (www.Coca-ColaCompany.com) invites fans in South Africa to see the most coveted Trophy in the world ahead of the FIFA World Cup 26.
The FIFA World Cup Trophy Tour by Coca-Cola will arrive in Johannesburg for two days on 30 and 31 January and Cape Town on 1 February, giving South African fans the chance to experience football’s most desired prize, the FIFA World Cup Original Trophy.
The FIFA World Cup Trophy Tour by Coca-Cola returns to South Africa for the first time since its last visit to the country in 2018, marking the second stop on the continent after Egypt.
“We’re excited to bring fans closer to the heart of the action with the FIFA World Cup Trophy Tour by Coca-Cola,” said Mickael Vinet, vice president, global assets, influencers and partnerships, The Coca-Cola Company.
“This year’s tour offers fans an incredible opportunity to experience the thrill and connection of football up close.”
Vinet added: “We are inviting fans to celebrate the full spectrum of emotions one experiences when watching a football match, starting with building excitement and anticipation by bringing the original FIFA World Cup Trophy to South Africa.”
FIFA World Cup 26 is set to be the biggest yet—spanning three host nations, Canada, Mexico, and the United States, with more teams, more matches, and more celebrations than ever before.
During its global journey, the FIFA World Cup Trophy Tour by Coca-Cola will visit 30 FIFA Member Associations across 75 stops and more than 150 tour days, giving fans a once-in-a-lifetime chance to see the original FIFA World Cup Trophy for themselves.
“The FIFA World Cup Trophy is recognised around the world as the greatest symbol in sport, and Coca-Cola is one of the world’s most recognised brands,” said Romy Gai, FIFA’s Chief Business Officer.
“For two decades, our partnership with Coca-Cola has united fans and brought them the magic of the FIFA World Cup through the FIFA World Cup Trophy Tour by Coca-Cola.
“Over five editions, the iconic trophy has visited 182 of our 211 Member Associations, and this tour will be particularly special—not only are we marking the 20th anniversary of the FIFA World Cup Trophy Tour by Coca-Cola, but we are also preparing for the biggest FIFA World Cup in history, with three host nations: Canada, Mexico and the United States.”
FIFA World Cup Trophy Tour by Coca-Cola is also a platform to promote positive impact in local communities.
For the FIFA World Cup Trophy Tour, The Coca-Cola Company will work with local teams and bottling partners to support its sustainability initiatives, including packaging collection and recycling efforts.
As a longstanding partner of FIFA, Coca-Cola has the exclusive rights to the FIFA World Cup Trophy Tour by Coca-Cola, giving thousands of fans across the globe the opportunity to see the most coveted Trophy in the world ahead of the FIFA World Cup 2026.
The Coca-Cola Company has had a relationship with FIFA since 1976 and has been an official sponsor of the FIFA World Cup since 1978.
Did you know?:
- The original FIFA World Cup Trophy is awarded to the winners of the FIFA World Cup but remains in FIFA’s possession. It is made of solid gold, weighs 6.175 kg, and was designed in 1974, depicting two human figures holding the globe aloft.
- Only a select group—former FIFA World Cup winners, Heads of State and the FIFA President—are allowed to touch the original FIFA World Cup Trophy.
- The winning team is initially presented with the original FIFA World Cup Trophy before being permanently awarded the FIFA World Cup Winner’s Trophy, made of gold-plated metal.
- The FIFA World Cup Trophy Tour by Coca-Cola offers fans an extraordinary moment to connect with football history and share in the passion of the sport.
- As a longstanding partner of FIFA, Coca-Cola has the exclusive rights to the FIFA World Cup Trophy Tour by Coca-Cola, giving thousands of fans across the globe the opportunity to see the most coveted Trophy in the world ahead of the FIFA World Cup 2026. The Coca-Cola Company has had a relationship with FIFA since 1976 and has been an official sponsor of the FIFA World Cup since 1978.
*For more information on the global trophy tour, visit http://apo-opa.co/4allYIJ, and updates on the South Africa leg, visit https://apo-opa.co/3XZuVjz.
